Gautam Goel, Director,
DSM talking to the press.
Pure Shuddh Mishri from Dhampur Sugar Mills
Dhampur
Sugar Mills the company to have taken a lead to introduce the concept of
healthy, sulphurless sugar to the discerning clientele is redefining the
age old sweetener -Mishri made and packed hygienically. The branded
packaged Dhampure Mishri would soon reach the consumer in its purest form
free from any scum and dirt and yet restore all natural goodness.
The Shuddh Mishri manufactured in highly equipped state of art factory of Dhampur is completely healthy and natural, free from any harmful chemical ingredients. Unlike the local loose unbranded Mishri largely available in the market of which the source and ingredient is unknown, Dhampure Mishri is pure and clean from any artificial bleaching agent.
Elegantly
packed pouches of Shuddh Mishri would be available along with the Dhampure
Sulphurless sugar. The combined hampers offer Dhampure sugar in 2 Kg and 5
Kg along with 1 pack of Mishri (free at mrp) and 3 packs of Mishri (at mrp)
respectively. The ancient traditional sweetener Mishri is often associated
with religious ceremonies also hence the importance of the product
invariably increases and the qualities of it are still strong. Mishri is a
throat soother as well said to improve the dry voice.
Initially
the product would be available in Delhi and NCR gradually it would reach
the upcountry states as well. Moderately priced at Rs 14/- for 250 gm
Dhampure Mishri packets would be a relief for health and hygiene conscious
consumer.
To add innovation to the product the company is planning to introduce flavored Mishri as well.
More refined newly packaged Dhampure Sulphurless sugar
Dhampur
Sugar Mills in its endeavor to serve its discerning consumers better has
relaunched its Dhampure sulphurless sugar in a better and more transparent
packaging where in the quality of the white shining sugar crystals are
visible to the end buyers.
The new Dhampure sugar is absolutely sulphurless and free from impurities. It is refined and cleaned with the unique Ion Exchange Process without using Sulphur Dioxide as a harmful cleaning and bleaching agent. Dhampure is the only sugar brand to have introduced the concept of sulphurless and non acidic sugar to Indian consumers. This unique manufacturing technology and process of Dhampure conforms to the strict European Union Standards for white sugar.
The
ultimate level of purity of the sugar can be tested through conducting a
boiling test and the Litmus test. The boiling test confirms the absence of
dirty scum that is usually present in the normal sugar and the Litmus test
confirms that Dhampure sugar is non acidic.
The manufacturing process is not only clean but also Eco friendly. In order to ensure the taste, colour and purity, the sugar is packed at the site of manufacture through automatic machines hence its more hygienic. The attractive one Kg Sulphurless white sugar is available at MRP of Rs 25/- and five Kg pack is for Rs 120/- across the country in all leading departmental and grocery stores.
Holding on to the belief that Indian consumer now is more health and quality conscious as its western counterparts, DSM is all set to introduce many more sweet hygienic unique products to its loyal clientele to serve them better.