For
the first time in Indian branded sugar industry
Dhampure launches Demerara Sugar TM - natural and low calorie brown sugar
Dhampure, the leading name in branded sulphurless sugar has launched
Demerara- natural brown sugar. Demerara is a golden to dark brown sugar
having crystals of uniform sizes. Not only does it have a rich natural
flavour, but is also loaded with vital nutrients. Its rich flavor brings
out the aroma of coffee beans and also melts five times faster than normal
sugar. It is also excellent to add it to the cookies and brown cakes to
bring out their flavor.
The pack of Demerara comes with 50 sachets. This unique pack is convenient
and hygienically packaged. Besides this, it is easier to use and simple to
check on the amount per teaspoon that has been consumed. Each pack of
Demerara is priced at thirty rupees. This product will be available at all
retail outlets in Delhi and NCR.
Demerara is made naturally without adding any colour or artificial
additive unlike others. Dhampure through its regular R&D has come out with
natural brown sugar, which is low in calorie, has natural minerals and
wholesome sweetness. It is free from harmful chemicals like phosphoric
acid, formic acid, sulphur dioxide, preservatives, flocculents,
surfactants, or bleaching agents or any other modifiers.
Dhampur Sugar Mills, parent company to Dhampure sugar had launched the
first branded sulphurless sugar in the market last year. It took up this
Herculean task to manufacture sugar without using sulphur dioxide, which
is free from the harmful effects of sulphur and impurities (as high as
99.9%). Dhampure Sulphurless Sugar uses the Defeco Remelt process to
manufacture its sugar and double refines it to ensure the purity level.
All this makes Dhampure the only Indian sugar, which conforms to strict
European standards for sugar.
Dhampur launches new convenio pack of white sugar sachets
Dhampure, the leading name in branded sulphurless sugar has launched
convenio box of white sulphurless sugar sachets. This pack comes with 250
gms with 50 sachets to be priced at Rs.25 per pack. The uniqueness about
this pack is its convenient and hygienic packaging. Besides this, it is
easier to use and simpler to check on the amount per teaspoon that has
been consumed. This pack will be available at all retail outlets in Delhi
and NCR.
Dhampure is the only branded sugar, which is sulphurless, and available in
the market today, this seems to give a challenge to all other branded and
unbranded sugar. Other brands use the traditional process to clean and
bleach the
sugar by using sulphur dioxide, which has two drawbacks. First, the sugar
is not totally free from impurities; its crystals are just bleached and
furbished with sulphur dioxide. Second, excess use of sulphur dioxide may
result in retention of
sulphur in sugar beyond safe stipulated levels.
The Dhampur Sugar Mills, the parent company to Dhampure sugar, took up
this Herculean task to manufacture sugar without using sulphur dioxide,
which is free from the harmful effects of sulphur and impurities (as high
as 99.9%). Unlike any other Indian sugar factory, Dhampure sugar uses the
Defeco Remelt process to manufacture its sugar and double refines it to
ensure the purity level. All this makes Dhampure the only Indian sugar,
which conforms to strict European standards for white sugar.
Dhampur pioneers
branding in Gur
Dhampur Sugar Mills takes pride in introducing branded Chemical free,
hygienic, pure and natural Jaggery or Gur to the market. Dhampure Gur is
made from fully ripe and natural sugarcane juices without any added
chemicals or bleaching agents.
The Natural Golden brown colored Gur apart from being the traditional
sweetener also contains the natural goodness of minerals and vitamins
inherently present in sugarcane juice and this crowns it as one of the
most
wholesome and healthy foods in the world. Its natural 'tropical flavor'
gives it an edge over any other product of the same kind! Lose and
ordinary
gur is not only dirty but also unhygienic in terms of its manufacturing
process, packaging and storage. So much so that it leads to dirt, scum and
insects getting mixed with gur as it reaches the consumers. The
manufacturing process besides being unhygienic is also artificial in terms
of the coloring matter and other additives that are used to give it a
golden brown color.
Authentic cane juice is the secret to the natural golden brown Dhampure
Gur. It is packed through automatic machines at the site of manufacture
without any manual handling hence it is cleaner and healthier thus
restoring its original taste, flavor, color and purity.
A product rich in many healthy minerals, it improves the old ailment of
breathlessness and kidney problems. The magnesium present in the product
strengthens the nervous system. Potassium is vital to conserve the acid
balance in the cells and combats acids and acetone. Iron, a composite of
heamoglobin prevents aneamia. Overall Jaggery popularly known as Gur in
native terminology is a good source of natural treatment for many
ailments.
Dhampure Gur is ready to reach the market soon at all important retail
grocery stores. Priced at Rs 8 for 250gms and Rs.30- for 1kg, the tasty
sweetener is not only a home remedy for day to day physical ailments, but
also an excellent base for mouth-watering recipes. For the promotion of
its product in the new season, DSM is launching two schemes of giving 250g
of Dhampure Gur free with 1 kg of Dhampure Sulphurless sugar and
similarly, 1.5kg of the branded Gur free with 5kg of sulphurless sugar.
Dhampur Sugar Mills has already earned a name and credit for itself for
being the only one to bring to the consumer the health aspect of
sulphurless
sugar. After introducing the concept of Branded Gur to the market and many
more sweet health related products are on the anvil, DSM is busy catering
to the health conscious discerning clientele who want value for money.
